What We Do Differently
From First 10 to First 1000
Stage-based playbooks for First 10 (presence), First 100 (credibility & community), First 1000 (scale & pipeline).
Growth-as-a-Service
We combine GTM strategy with hands-on work in influencer programs, rankings, events, inside sales, and lead generation. Not just advice.
Skin in the Game
Low base retainers, equity or pay-for-performance structures that align incentives with ARR and funded outcomes.
Our Story
After leading growth for a portfolio of hundreds of millions of dollars in revenue, our founding team kept seeing the same pattern: brilliant AI products, but late, inconsistent investment in go-to-market.
We started upGRO to give these teams an experienced growth engine from day one: strategy, systems, and execution that compound over time.
The Team Behind upGRO
Growth operators, not generic consultants.
Founder (CEO)
Led growth strategy for an 800M–900M portfolio across AI and emerging tech, building influencer relationships, events, and lead-gen engines for complex B2B deals. More than 20 years experience in growth.
Growth Strategist
Growth strategist focused on outbound, sales acceleration, and content, credited with creating 100M+ in pipeline channels within nine months.
B2B Influencer Expert
Influencer and analyst relations leader with 100+ RFIs and briefings and 90% success in leadership rankings across AI, analytics, and B2B tech.
The Proof: Why It Works
“Turn growth into a leading indicator, not an afterthought.”
- B2B AI startups with dedicated growth strategies raise roughly 2.5x more median seed funding ($7.5M vs. $3M).
- We tap a curated database of 6,000+ AI and data influencers plus relationships with major analyst and advisory firms to accelerate credibility.
- Our goal: rapid industry presence, faster POCs and conversions, and a growing community of advocates and customers—on cost structures that respect early-stage realities.
Ready to Accelerate Your Growth?
Let’s talk about how upGRO can help you go from 10 to 1,000 customers.